January 19, 2024


Ashley Blair



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Explore Toobydoo: A Princeton Baby Store with Classic Style

I love a good baby store that carries a variety of brands, but there’s something really special about finding one that proudly sells their own beautiful pieces! At Toobydoo, a Princeton baby store, every one of their creative, playful pieces is designed and made in-house! Their classic style and fun colors and patterns have made their clothing popular with a variety of high-exposure clientele, and they’ve been featured in some of the country’s most popular publications. If you’re ready to freshen up your little one’s wardrobe, check out Toobydoo’s flagship children and baby store in Princeton! 

A newborn baby wears a bow headband while laying in a white bed

About the Great Baby Store In Princeton, Toobydoo

40 Nassau Street, Princeton, NJ 08542

Toobydoo was founded ten years ago by a Dutch husband and wife team who pursued their dreams and made a major career switch in a “now or never” moment. Since the start, this Princeton baby store has always embodied a balance of American spirit and European flair. The name was inspired by a famous quote by Plato and Sartre, “To be, is to do.” As a society, we are always asking kids what they want to “be” when they grow up, but rarely what they want to “do,” and yet adults spend most of their time focused on “the doing than on the being.” And so, Toobydo found its name! 

What started with a pair of well-designed kids’ rain boots eventually grew into a clothing line that was launched in stores like Barneys, Saks, and Neiman Marcus. When it was time to open their flagship store, they settled in Palmer Square in Princeton and have been there ever since! 

Toobydoo embraces the fun and active lifestyle of kids, always inspired by play. Every design and pattern are made in-house. Designer Paul finds inspiration in modern art and architecture, creating textiles that are fun, playful, and bold. Their design team strives to create pieces that look amazing, and they use quality fabrics that feel just as amazing as they look! Plus, Toobydoo is dedicated to sustainability and eco-friendly practices, leaving the world a better place and making a difference through the community they make. 

A mom and dad stand by a window in a studio smiling down to their newborn baby daughter in dad's hands after visiting a baby store princeton


Toobydoo is a baby store known for their fabulous fashion for Princeton babies and kids. The littlest fashionistas can cozy up in a variety of playful rompers, jumpsuits, sweaters, and dresses. All in fun, bold colors made of soft, comfortable fabrics. Older kids will love sporting Toobydoo jackets, fun graphic t-shirts, party dresses, and so much more. The company became known for their adorable, high-quality swimwear for both boys and girls. Perfect for a day at the beach or by the pool. 

In addition to clothing, Toobydoo also sells a variety of accessories and gift-worthy toys. From backpacks to sunglasses and toy Italian cars to soft and cuddly toys, the perfect gift awaits! 

A newborn baby sleeps in a white blanket swaddle while wearing a pink bow headband

A Popular Princeton Baby Store

Are you thinking, “Where have I seen this before?” while looking through Toobydoo’s online store? You may have seen them in a variety of magazines, TV shows, and movies! Plus, they’re a celebrity favorite of stars like Matt Damon, Gisele Bundchen, Kevin James, Elton John, and many more! Toobydoo’s fashion has been featured in publications like Vogue, People, InStyle, New York Magazine, and Nickelodeon. They even made the cover of Parents magazine in a photoshoot with then-First Lady Michelle Obama! 

A sleeping newborn baby lays in a crib wrapped in a whtie swaddle after visiting a baby store princeton

Be Sure To Check Out The Amazing Toobydoo Baby Store In Princeton

Toobydoo is a beautiful line of clothing for young and active fashionistas with a lovely children and baby store in Princeton. If you’ve never been, you’ll definitely want to make a trip to their store! Go see all of their fun, joyful pieces in person! Otherwise, check out their inventory on their online store and have your favorite Toobydoo pieces shipped directly to you!

If you’re looking for the best way to show off your baby’s new looks, then let’s chat! I’m a Princeton photographer, and I love working with parents to plan photo sessions for their newborns. While I have a comfortable studio, I adore working on location as well. So you can pick a spot that suits your family perfectly. If you’ve been considering booking a session for your family, then I’d love to talk. Contact me today!



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